BACK TO MINE
They say home is where the heart is but what does yours reveal about you… and can it open the door to true love? Back To Mine is a bold new dating show which dares to let intrepid singletons hunt for a potential partner by rifling through their home before they've even met. One single hopeful, accompanied by a friend, will snoop around homes looking for clues into the owners’ habits, personality and interests in order to choose one to invite on a date. But then the tables turn when their chosen match gets to look around their home to decide whether to accept the date or stand them up.
An innovative funding and brand partnership with Dunelm, this was the first time ITV Hub hosted commercial short-form content. ITV ran weekly 20" adverts after the main show finishes encouraging viewers to watch "Back to Mine: Stay for Longer" on the Hub.